In 2006 January, Adidas takeover of Reebok International Ltd, the National
Basketball Association (NBA) is the exclusive provider of uniforms and clothing.
This after the completion of the acquisition, Adidas signed in eleven (11)
contract with NBA years over the exclusive uniforms and clothing supplier. In
the next three years, in a move that will prove to be beneficial for both
parties involved. With NBA's efforts, in order to strengthen its international
image, especially with many countries across the country are rapidly rising
international basketball team, NBA found a great and powerful nation, the
internationally recognized Adidas name to achieve this goal. Recognition of this
move also let the adidas company stronger in the United States, through the NBA
connection, sports shoes and Reebok will continue to produce and supply, so that
they become a well-known commodity according to the ownership, adidas.
This
allows the NBA you want to move forward, to global marketing NBA products,
clothing, while at the same time increasing the number of retail outlets to the
international market. With this new image, NBA is through charitable donations,
continuously improve the major move its image in the world community outreach
program, the NBA is far more than an "American" past tense, but also
internationally recognized organizations, to the international community as a
whole have a significant relationship.
It is only recently by a senator for
New York, New York, the original, local manufacturers, is the official part of
the NBA NBA shirt and shorts, this new, known as the international image. The
reason is the product in the United States, the United States and the United
States outside the pride of official production shirt, "the United States"
improper movement etc..
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