be attributed to the concept

This is about connecting the fans. This is about the communication. This is about building a brand. The fans want to unite in a team, a team, we can be proud of, believe in and support, is a team, who are we, as a group of related. Fans who want to be loyal. Of course, to win the football match, use it to do an awful lot, but have a significant impact on other factors. Especially if it takes time to build a competitor.
However, if you win the division, or playoff years down the road, other things will need to generate, and keep, the support of the fans. One of these things is the appearance of. Nike, visual presentation can be a powerful tool, to build customer loyalty. The same applies to fan loyalty.
Uniforms can help you ask?
Excitement and income. They can create the first and second. On the increase in income, Dezhou appears to be Jersey buyers to provide more choice, more than one or two color scheme. They may be attributed to the concept, to add more choices in Jersey sales. However, this also dilute the clothing as a symbol of the brand value. However, one in terms of success on the field and off the field, the color scheme provides: Battle of Dezhou red shirt.
Red shirt sales!
Red shirt instantly popular launch time, the team was undefeated this year wearing them. Added to the Red Jersey sales is a fact, which is now than blue or white version. Dezhou sold 50000 red wristband, every price 1 yuan benefit Methodist heart center. In Texas, "battle of red" day website attracted a record flow. College sports and outdoor activities also benefit as formally "Houston Dezhou War Red" retailers. "Battle of red" why so popular? Color, Dezhou often dark blue color scheme is dull vision.